Friday, April 06, 2007

Another Reason to Drink Coke

From BBC News....

Coke complaint delays Jesus film
An Italian film which features Jesus drinking from a can of Coca-Cola will miss its Easter release date after the drinks giant complained.
Seven Kilometres from Jerusalem tells the story of an advertising executive suffering a mid-life crisis when he meets a man who appears to be Jesus.
In the course of the film, Jesus drinks a can of Coke, and the ad man exclaims: "God, what a great endorsement!"
Coca-Cola said permission to use its trademark had not been granted.
"We don't think it's appropriate to use the subject of this film to create publicity for our brands," it said in a statement.
"We advised the producer of this in writing, and are very disappointed that our request was not respected."
The drinks company asked for the scene to be cut, but the director and producers argued that changing the film would be costly and time consuming.
After a week of legal wrangling, they have now been forced to postpone the Good Friday release date as the film is re-edited.
Producers say it could be up to three weeks before the film hits cinemas.