Friday, May 09, 2008

Paper cctv music video

I came across this today. A UK band performed in front of 10 "Big Brother" cameras throughout the city and then requested the film through the freedom of information act. A few edits later they have a quality video all compliments of the British government.
This kind of creativity and ingenuity are what the church needs. When the church seeks to connect with the culture today, we must be willing to leverage any means at our disposal to get our message out.
These guys, rightly or wrongly, believed that their message must be heard by the masses and they were willing to find a effective and inexpensive way to do it. I hope they reach their audience and make their million, they deserve it, but more importantly I hope we reach our world with a message that will change eternity.